The right set of tools are very important for performing Search Engine Optimization (SEO) of any site. They provide data and insights to help you take better decisions related to the strategy and overall direction of your SEO. Without right tools you’re like a soldier who doesn’t have the weapons – he may have all the knowledge to win the war, but in the end he’ll be killed! To save you from such a situation here we’re going to talk about top 5 paid SEO tools (good things never come for free) that can help you check up the state of your SEO efforts easily. Let’s get started:
Ahrefs has got its own index of live links combined with powerful SEO tools that can be used to extract precious data that you won’t find anywhere else. For example, it generates a score called Ahrefs rank that is similar to Google’s Page Rank but special in its own ways. Another special feature is Batch Analysis, which allows users to extract reports on several URLs/domain names at the same time. The reports, once generated, can also be exported to CSV files. The Lite plan of Ahrefs starts from $99, and the top of the line plan (called Agency plan) costs as much as $999. Agencies offering SEO services in many Canadian cities (i.e. SEO service in Vancouver, Toronto SEO services, Ottawa SEO services etc.) use it for their research and analysis.
#2. Open Site Explorer by Moz
If you want to do a thorough analysis of any site’s inbound links, there’re few tools better than Open Site Explorer of Moz. The tool quickly provides you a list of all inbound links for any particular site/URL, and you can download detailed reports based on that list in CSV format. Top pages, linking domains, link profiles and anchor text can also be seen easily by using this tool. It’s simple, yet sophisticated in its own way. A few free searches are provided per day, but if you want to fully utilize the potential of this tool then it’s included as part of Moz Pro, which costs $99 per month.
The focus of SEMRush is on competitor analysis, but it also provides a number of other tools that you may need. Position tracking, link analysis, keyword research, side-by-side domain comparison, site audits, advertising research tools, organic research tools, and a lot more is available with this suite of tools. The pricing starts from $99 and goes all the way up to $399. There’s also the option of enterprise plans for large enterprises.
#4. Majestic SEO
This backlink and site explorer toolkit called Majestic SEO comes in 3 different plans: Lite, Pro and platinum. While Lite plan costs only $49 per month, Pro and API plans cost $99 and $399, respectively. The toolkit provides you detailed reports on citation flow, keyword analysis, backlink history and link profile of a site. The best part is that you can also use it to compare the link profiles of two sites side-by-side by using its ‘Link Profile Fight’ tool.
#5. Screaming Frog SEO Spider
This simple tool allows you to crawl any website’s links, images and code to figure out areas that require attention for better SEO. You just install it, launch it and with the click of a button it brings you a complete list of issues that may be hurting the SEO of your site. The data collected by it includes meta tags, redirects, headers, inbound links, outbound links, anchor text and follow/nofollow links. It can also generate an XML sitemap for your site, if needed.
So these are the top 5 paid SEO tools that you can buy to optimize your site for better rankings. You won’t regret putting your money into them because they’ll serve so many purposes for you that the cost will be completely justified by the rankings of your site. Choose them according to your preferences, and if you’ve used any of them share your thoughts about it in the comments.